Dear (insert deodorant company here)
There is a market I feel you have left untapped and I would like to call your attention. This market I speak of is nerds.
Some things you may already know or assume about nerds:
1.) They are the ones you call in IT when you can’t figure out your company issued computer
2.) they wear glasses
3.) they know key phrases in languages such as elvish,Klingon,Japanese,and LEET.
4.) they probably live with their mom
5.) they probably play world of Warcraft
Some of these things are true but there’s something you may have been overlooking.
A lot of nerds smell.
As a yearly attendee of San Diego comic con and a employee of a technology retailer I can vouch for the large % of nerds who appear to be against the idea of regular bathing and the application of deodorant.
With all the free swag and intensive marketing all around San Diego Comic Con I can say I’m truly surprised to see a lack of personal hygiene advertisement.
This is my plea and proposition. As a hygienic and all around pleasant smelling individual I propose the need for a street team representing your product. I’ll do it myself. I’ll wear your branded t-shirts,hats,badges,etc and hand out samples of your deodorant product. I’ll speak to your brand. I’ll get excited about it! I’ll preach the benefits of catching a fellow nerd mate with the power of not smelling like a wet dog covered in cabbage.
I admit this proposition is a bit selfish in that I would like to not stand in two hour lines behind a walking gym sock or get stuck on the shuttle next to apparently sentient garbage but it’s beneficial to you as well.
The exposure can’t hurt YoY comps am I right? The reminder of a cute girl handing them your brand deodorant and “speaking their nerd language” can’t reflect negatively towards driving more units.
There’s an opportunity here and I just wanted to call it to your attention.